Labubu QR Code Check: How to Verify a Pop Mart Code and Read the Result

Pop Mart's US help page shows the back label of a box with one sticker. The sticker has a holographic edge and holds a QR code. Under the QR code is a silver panel, marked in Chinese with the words scratch to verify. Scratching the panel reveals digits. The box in Pop Mart's photo is a Baby Molly box, not a Labubu box.

Pop Mart's help page calls this the Box Label Code, and its US FAQ calls it the holographic label. They look like the same sticker, but Pop Mart does not say so. Pop Mart also does not document where the sticker sits on a Labubu box. SNKRDUNK, a marketplace with an authentication team, says the holographic sticker is on the back, at the top right of the package. A collector quoted by WTVD, ABC's station in Raleigh, in a report carried by 6abc, also says it is on the back.

There may be a second QR code. Pop Mart told ABC News that its 2024 releases have a QR code on the figure's tag. 6abc reported that Pop Mart's site said the wash label has one, but the official Pop Mart pages read on 2 November 2026 do not mention it. Feltify, a retailer, and a University of Richmond student law blog advise scanning both the box and the tag. If you scan a code, check that the page address is popmart.com or ends in .popmart.com before you type anything, because a code on a fake may lead to another site.

In the US and Canada, Pop Mart's help page, updated 18 December 2025, gives the steps below. Pop Mart's US FAQ, updated 16 October 2026, gives a second route: open m-gss.popmart.com/1117#/pages/country, click Anti-Counterfeiting Verification, and enter the number from the holographic label.

Written steps were found only on Pop Mart's US, Canada and Japan sites. The same help page address showed no such steps on 31 other country versions checked on 2 November 2026, including the UK, Australia, Germany, France, Korea, Thailand, Singapore, Hong Kong, Taiwan, Mexico and Brazil. The table shows the route Pop Mart gives for each place.

On the check page, expect a slider puzzle and a limit on repeat checks. The entry screen asks for the code inside the coating. Do not expect one fixed code length. One Pop Mart screenshot shows the first 12 digits of a 16-digit code and asks only for the last four. That is probably the view after a scan, which Pop Mart does not explain. The portal also has a prompt for the last three digits.

On 2 November 2026, these Pop Mart hosts were confirmed: popmart.com, m-gss.popmart.com and q.popmart.com. Pop Mart's check page on m-gss.popmart.com loads q.popmart.com inside it, and before you enter, it warns you to pay attention to information security.

Type the address yourself rather than trusting a link. A QR code on a fake may lead somewhere else. A University of Richmond student law blog says some copied codes lead to suspicious or broken pages. CHOICE, the Australian consumer group, found one imitation code that only linked to Pop Mart's general website. Landing on Pop Mart's home page is not a check.

SNKRDUNK says a genuine QR code should lead to fwsy.popmart.com or m-gss.popmart.com. fwsy.popmart.com is a popmart.com address, but its main page returned an error (404) on 2 November 2026, so this guide could not see what it shows. Do not treat that address alone as a sign of a fake.

The portal and Pop Mart's screenshots carry a faint POPMART watermark with a date. Pop Mart does not present it as a security feature, so do not rely on it. This guide lists no fake check sites, because none was verified.

Pop Mart's help page shows three results, and all three are for genuine codes. The text of its check portal adds wording for a rejected code. The words on your screen may differ from the ones below, because the portal also has wordings such as First query and Already queried a number of times.

Pop Mart's US help page labels a repeat check as genuine. A Pop Mart staff member told Yicai, a Chinese business news site, that two or more checks on a product you have just received is good reason to suspect a fake. Both can be true. The code may be real. On a doll sold as new, a repeat result is a warning sign. On an opened resale, it may simply be the earlier owner's check.

The first verification time is the useful detail. Compare it with what the seller tells you about when the doll was bought and opened.

Pop Mart's own portal says "Query results are for reference only." Nothing on its help page, FAQ or portal describes teeth, feet, weight, materials, resale purchases or copied labels. So the check tells you about the code, not about the doll.

Fakes can pass this check in several ways. ABC News reports real boxes resealed around fakes. Shanghai police said in July 2025 that a ring leader bought anti-counterfeit stickers that were also fake, as Yicai reported. Sixth Tone, a news site based in China, says some close replicas pass QR checks, without giving a source.

Some fakes have QR codes and some do not. The UK's Office for Product Safety and Standards (OPSS), in report 2508-0112 of 1 October 2025 on one seized doll, and the UK's CTSI, in a warning of 13 August 2025, describe fakes without them. CHOICE found an imitation code on one of its five fakes, and Xinhua Daily Telegraph says live-stream sellers advertised fakes as scannable. So no QR code on a recent release is a warning sign, and a code that scans is not proof.

Older figures may lack features that Pop Mart, speaking to ABC News, dates to its 2024 releases. A genuine How2Work figure is a separate line, so do not assume Pop Mart's check covers it.

No Pop Mart source read by 2 November 2026 describes a serial number for each doll. Some pages claim a laser-etched plate, an RFID chip, an NFC tag or a blockchain record. Nothing from Pop Mart supports any of these.

What does exist is the code on the box sticker, and a batch field on Pop Mart's Baby Molly label example. A batch number is not proof either. EU Safety Gate alert SR/01138/26, notified by Estonia on 15 April 2026, describes a counterfeit that carried a barcode and a batch number.

So the box code is a check code, not a serial number, and Pop Mart does not publish its length.

Try these steps in order.

Keep a screenshot of the result and the first verification time, with the listing and the messages. Hide the digits when you share a screenshot, so no one can copy the code.

Use the return policy and buyer protection of the seller or the marketplace. Pop Mart's US and Canada help pages say products bought from its official website, official stores, ROBOSHOP machines and other authorized online platforms are guaranteed authentic and verifiable. Its US after-sales policy covers only its own online store, physical stores and robot stores.

To report a seller or a fake, use the table by country in our Lafufu guide.

Vereev cannot verify a Pop Mart code, because only Pop Mart can. Vereev can give an independent opinion on the doll. The code tells you nothing about the doll.