Pandora Stamps: What ALE, S925, G585 and G750 Mean

These are the marks Pandora confirms on its identification page. The Singapore copy of that page, saved on 20 December 2025, repeats them. The diagram shows the marks only, not where they sit, because Pandora does not say.

ALE stands for Algot Enevoldsen. He was the father of Per Enevoldsen, who founded Pandora with his wife, Winnie Liljeborg. So ALE is not a founder's name, although Popbela, an Indonesian site, calls Algot Enevoldsen the founder. Pandora calls ALE its standard maker's mark.

Pandora says ALE appears on its jewelry except on some of its smallest pieces. It does not say which pieces, or where on a piece the stamp sits. So look for ALE, but do not treat its absence on a very small piece as proof of a fake.

The letter shows the metal and the number shows parts per thousand. S925 is sterling silver, at 925 parts per thousand, or 92.5%. G585 is 14k gold, 58.5%. G750 is 18k gold, 75%.

G585 and G750 are the only gold marks Pandora lists. GoodStone, a US jeweler, lists 9k, 10k and 24k gold marks in its guide to Pandora. Pandora does not list those, so do not assume they exist on its jewelry.

Pandora says it applies these quality marks itself to show metal purity. So they are the brand's own stamps, not the result of an outside test.

The numbers are also not unique to Pandora. Under the International Hallmarking Convention, five finenesses are legal in every member state: platinum 950, gold 750, gold 585, silver 925 and silver 800. Pandora's marks use three of those numbers. So a number can state a purity, but it cannot tell you who made the piece.

Pandora says quality marks on jewelry made before June 2011 contain only numbers, with no letters. So an older silver piece that reads 925 instead of S925 fits that rule.

The rule covers the quality mark only. It says nothing about ALE being absent, so do not read it as saying that pieces made before June 2011 have no ALE. Two 1stDibs seller listings show 14k charms stamped 585 and ALE, which fits the rule, although the listings give no manufacture dates.

Not by itself. Pandora says some of its smallest pieces do not carry ALE, but it does not say which ones. That also corrects an answer on a Japanese Q&A site which says charms have no stamp at all.

A missing S925 is not enough either. Pandora says its EVERSHINE metal-alloy core was introduced in 2015 and has been used in its gold-plated products, and it plans more alloy-core pieces. Pandora Singapore's plating guide, saved on 24 September 2020, says a piece's hallmark always shows what its metal core is made of. That is the only official line we found on stamps for plated pieces. So a gold-colored piece stamped S925 can fit this rule. Pandora Shine, for example, launched in 2018 with a sterling silver core under its gold plate. We found no Pandora list of the stamps on alloy-core, Rose, Shine or platinum-plated pieces.

So a missing mark is a reason to look closer, not a verdict. Our guide to Pandora silver explains the plated lines.

We found no official explanation for any of these marks, so we give no meaning for them. The table shows who reports each one, so you can judge how much it is worth.

Pandora does not say where its marks sit. We also found no official photos of genuine stamps. So we found no official rule for their size, depth or font, and you should be careful with any guide that gives one.

GoodStone, a US jeweler that sells its own fine jewelry, says marks are small and tucked away, such as on a clasp or inside a ring band. That is one retailer's description, not a Pandora rule.

Not in the UK legal sense. Pandora maps its terms by country. Its maker's mark (US) equals a sponsor's mark (UK) and a responsibility mark (Denmark). Its quality mark (US) equals a hallmark (UK) and a fineness mark (Denmark). That map is about vocabulary. The legal rules differ by country, as the list below shows. This is general information, not legal advice.

No. Pandora says the presence of its markings "does not guarantee authenticity". It calls checking them one of the first steps, and it says copies can carry similar identifiers.

Some guides say otherwise. Azuline, a French jeweler, calls ALE among the most reliable signs, and GoodStone says marks prove authenticity. Pandora's own page says the opposite, so follow Pandora on this.

Tests cannot settle it either. A photo review cannot test metal purity. A metal test shows the metal, not the maker. So a piece can be real silver with a correct-looking stamp and still not be Pandora.

Photograph every mark sharply, and ask the seller where the piece was bought. For metal content, go to a jeweler or an assay office. For the whole piece, use a Vereev review. A reviewer may ask for more photos, and the result is independent of Pandora.

If the piece looks fake, use the seller's or marketplace's return route. Then report the seller in English to Pandora's Brand Protection team, through its page called Reporting brand and product violations on pandoragroup.com. Send the link, photos, and your receipt or the ad. The last section of our real vs fake guide lists the evidence to keep.